Marketing Strategist

April 16

SmartLogic

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Custom software to accelerate time to market for startups and improve business processes for established organizations.

custom app development • web and mobile application development • ruby on rails • design • ios

11 - 50

Description

• Conduct extensive research to better understand clients and identify market opportunities • Utilize marketing tactics to promote SmartLogic’s brand awareness and services • Develop creative marketing campaigns and detailed project plans • Collect data to report on and improve marketing initiatives • Maintain brand positioning and narrative to target the proper audiences • Own ongoing maintenance of marketing collateral and other externally facing material on SmartLogic’s website and Sales team materials

Requirements

• Multiple years of experience working in a B2B marketing context, preferably in custom software and/or professional services • Professional experience designing and building detailed project plans for multi-month marketing campaigns • An intuitive and analytical understanding of modern marketing channels and how to produce content across those channels in order to maximize effectiveness of campaign goals • Experience interviewing clients, participating in sales calls, and working with those on our sales team to collect information about prospective and existing clients in order to inform marketing efforts • Experience selecting, configuring, and analyzing data collected from digital marketing tools (e.g. Google Analytics, Hubspot) to improve marketing efforts • Demonstrated track record creating and executing effective earned media strategies • Excellent business and professional writing skills; exemplary command of English language and grammar • Demonstrated ability to initiate and grow marketing campaigns from a limited initial customer base into scalable endeavors, utilizing a blend of innovative tactics and data-driven insights to expand market reach and engagement effectively.

Benefits

• Health, dental, and vision insurance • Unlimited PTO • Unlimited sick leave • Paid parental leave • 3% matching SIMPLE IRA program • $500 home office set-up allowance • $300 bi-annually towards work from home expenses