Customer Marketing Manager

April 24

Scorpion

WebsiteLinkedInAll Job Openings

Scorpion is the leading provider of technology and services helping local businesses thrive.

Internet Marketing • Custom Marketing Strategies • SEO / SEM • Lead Conversion • Award-Winning Web Designs

501 - 1000

Description

• Develop initiatives that drive advocacy and loyalty across Scorpion’s customers. • Leading the strategy and execution of customer advocacy programs across the portfolio of Scorpion products • Support the execution of the customer marketing framework to scale across Scorpion’s portfolio of products and services • Leverage best practices to build relevant customer marketing campaigns • Build out a framework that guides Content Marketing and Product Marketing to deliver a consistent cadence of customer stories and testimonials out to the market and across key audiences. • Oversee and guide the development of materials including but are not limited to, long-form and short-form videos, blog posts, social, emails, and case studies • Lead Customer Marketing strategy and guide channel leads to create organic and paid campaigns to drive customer reviews to third-party vendor review sites and increase referrals • Responsible for measuring the impact of customer programs on revenue and communicating these outcomes across the organization • Liaising between the Corporate Marketing and senior leadership within the Account Management team

Requirements

• 5-7+ years in B2B customer-centric marketing roles • 5+ Highly experienced in building and executing customer campaigns and programs for an organization • Familiarity using and maximizing Martech solutions including Salesforce, Marketo, and in a B2B environment is preferred • Ability to effectively communicate and work with all levels within Scorpion including stakeholders in executive leadership, product management, product marketing, events, and Account Management • Possess strategic thinking • Must be able to handle multiple, projects with several stakeholders simultaneously • Ability to work collaboratively and drive actions with other functional areas of the company • Possess a positive attitude, collaborative working style, and strong communication and organizational skills • Bachelor’s degree preferred or equivalent work experience

Benefits

• 100% employer-paid medical, dental, and vision insurance • Flexible paid time off, so you can rest, relax and recharge away from work • Employee equity program • Paid parental leave • Paid cell phone and service • Remote office allowance • Professional development and development courses • Regular manager check-ins to drive performance and career growth through Lattice • Monthly company all-hands meetings