Director of Performance Marketing

April 6

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💰 $58M Private Equity Round on 2019-11

Description

• Develop and implement digital performance marketing strategy • Utilize data-driven insights to reallocate spend and optimize return on investment • Work closely with product team on marketing technology and user experience enablers • Develop paid channel strategies and allocate budgets across channels • Lead team of channel owners to drive execution across Paid Social, SEM, Affiliate, Influencer, and other channels • Test new and emerging channels to capitalize on market opportunities • Partner with Brand and Creative teams to produce effective brand-aligned creative assets • Lead and inspire team of growth marketers, provide guidance and foster a culture of learning and performance • Collaborate with cross-functional teams to ensure cohesive execution of growth strategies

Requirements

• 7+ years experience leading performance marketing teams, managing 8-figure annual budgets at a B2C company • Deep level of specialization with SEM and other direct response channels • World-class understanding of best practices within digital marketing space • Proven success in a leadership role driving rapid growth over a multi-year period • Solid understanding of creative best practices, experience implementing effective processes for collaboration and iteration between marketing buying and creative teams • Strong command of marketing unit economics, incrementality, and financial concepts • Experience with Media Mix Modeling (MMM) is a plus • Analytical mindset with ability to interpret and apply data insights • Excellent communication and collaboration skills • Customer-obsessed mindset

Benefits

• Democratize the exchange of ideas and information • Empower collective expertise • Flexible work benefit – Scribd Flex • Collaborative and invested Scribd community • Intentional in-person moments to build culture and connection