Growth Marketing Manager

February 27

Sittercity

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Our mission is to make child care finally work.

Child Care • Senior Care • Pet Care • Special Needs Care • Tutoring

51 - 200

💰 $4.5M Debt Financing on 2013-12

Description

• Day-to-day management and execution of new customer campaigns through paid social channels • Develop and implement campaign optimizations to improve CVRs, and drive more revenue for Sittercity • Discover platforms and tools that can help find new customers, improve performance, and generate ongoing revenue • Participate in the creative development process for paid social and landing pages, such as writing briefs, and guiding creation • Coordinate a consistent feedback loop of creative insights to the broader team • Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization • Find new ways to reach customers through sophisticated targeting and creative executions

Requirements

• 4-6 years of paid media experience, preferably working with B2C brands which rely heavily on paid advertising to drive new customer acquisition • Comfortable with managing marketing budgets across multiple channels while optimizing toward blended CAC targets • Meta (Facebook) Certification not required, but strongly encouraged • Direct experience with standing up new channels and proving ROI for those channels • Entrepreneurial & proactive spirit; strong revenue orientation • Understands a new approach to branding - not cookie cutter creatives and solutions • Strategic, tactical, creative, and motivated, with strong attention to detail • Strong data skills including analyzing, visualizing, and extracting insights • Strong written and verbal communication – able to articulate what you’re seeing in the data, and what our plan is to optimize our performance

Benefits

• Support for flexible and remote working environments • Company events, social outings and volunteer opportunities • Open personal time off policy • Great benefits package, including; health, dental, vision, disability, life, 401(k)