Marketing Lead, Paris

March 12

TaskRabbit

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Revolutionizing Everyday Work

Mobile technologies • Location based platforms • Social Graph API

201 - 500

💰 Secondary Market on 2015-07

Description

• Develop and execute a comprehensive go-to-market plan for Paris including owned and earned channels as well as paid performance and brand channels • Develop an end-to-end marketing playbook that encompasses client acquisition and engagement • Collaborate with channel managers across SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR • Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results • Own the overall channel mix to grow the customer base while maintaining ROAS • Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement • Partner with cross-functional stakeholders to develop marketing strategies • Work with the country management team for France to align on business objectives • Work with the partnership management team for France to maximize opportunities with IKEA • Develop Paris-specific brand partnerships to achieve business goals

Requirements

• Fluent in English and French with extensive knowledge of the Paris market and its nuances (Must be based in Paris) • Undergraduate degree required with outstanding academic and extracurricular achievement • 6+ years marketing experience at an advertising agency or start-up company • Hands-on experience with proven outstanding results from online and offline, paid and organic marketing channels • Exquisite written and verbal communication skills • Skill and appetite to operate at a high pace in a remote-first, entrepreneurial environment • Excellent problem-solving skills • Data-driven mindset with the ability to find creative solutions • Advanced knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools

Benefits

• Total compensation consists of base pay + bonus + benefits + perks • The annual gross pay range for this position is €63,000 - €80,000 • Taskrabbit offers US employees employer-paid health insurance and a 401k match with immediate vesting • Taskrabbit offers EU employees medical insurance • Generous and flexible time off with 2 company-wide closure weeks • Taskrabbit product stipends • Wellness + productivity + education stipends • IKEA discounts • Reproductive health support