Regional Marketing Manager - Americas

April 5

TRM Labs

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Blockchain intelligence solutions to detect, monitor and investigate fraud and financial crime in digital assets.

Anti-money laundering • Blockchain analysis • Transaction monitoring • Crypto compliance • Blockchain forensics

51 - 200

💰 $70M Series B on 2022-11

Description

• Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies. • Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners. • Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies. • Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives.

Requirements

• 4 - 5 years experience in Regional, ABM, Field or related marketing roles for B2B organizations • Marketing experience to customers in government, financial institutions/fintech space or related sectors • Experience developing and localizing marketing plans at the regional or country level in the US/Canada • Strong writing and communication skills

Benefits

• Purpose: Have a real-world impact, from disrupting terrorist networks to returning stolen funds. • Growth: Professional advancement opportunities through clearly defined career pathways and biannual performance reviews. • Ownership: Take pride in your work. Have a large breadth and scope of contributions and impact.