Marketing Coordinator

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50 Marketing

11 - 50 employees

Founded 2003

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

50 Marketing is a marketing company specializing in value-based marketing strategies. This approach focuses on building strong relationships between consumers and brands by aligning offerings with the core values and beliefs of customers. They emphasize understanding consumers' needs and delivering marketing strategies that highlight the benefits of their products and services.

📋 Description

• Own the marketing game plan across North Melbourne venue sales, wholesale SQLs and Shopify revenue • Build and run campaigns for venue demand through email, paid media, offers, events and database activity • Use the café-owner community, outreach, events, campaigns and follow-up to create qualified wholesale SQLs in GoHighLevel • Improve Shopify conversion and retention through Klaviyo flows, broadcasts, campaigns, landing pages, offers and customer journeys • Manage ongoing Meta advertising and the approximately $1,000–$1,200 monthly budget • Maintain regular email broadcasts and campaigns across venue, wholesale and e-commerce audiences • Take campaigns from planning and briefing through asset creation, launch, measurement and improvement • Use Canva, AI and existing brand resources to produce campaign assets • Move appropriate workflows, lead capture, automation, reporting and pipeline activity into GoHighLevel • Triage incoming marketing requests and make priority trade-offs visible • Establish marketing cadences, baseline KPIs and a visible pipeline of planned, producing, live, measured and improved work • Build the next 90-day marketing plan and operate increasingly independently with the founder and external marketing strategy team

🎯 Requirements

• Comfortable with CRM and marketing automation platforms; GoHighLevel experience highly preferred • Klaviyo experience, including flows, broadcasts, segmentation and revenue-focused email marketing • Practical Shopify marketing experience, including updates, offers, landing pages and e-commerce fundamentals • Experience launching, monitoring and optimising Meta Ads campaigns • Ability to produce clean, on-brand campaign assets quickly using Canva • Ability to use AI tools for research, writing, analysis, content repurposing and repetitive-work reduction • Marketing analytics and reporting skills, turning numbers into decisions • Ability to learn new systems independently • Commercial focus on sales, qualified opportunities and revenue • Ability to prioritise competing requests and communicate trade-offs • Good design eye and judgement about customer-facing assets • Bonus experience in hospitality, local-area marketing, community marketing, lifecycle marketing or B2B lead generation • Availability during core Melbourne business hours • Must protect confidential information, customer data, campaign data and intellectual property during the application process

🏖️ Benefits

• Real ownership — three commercial outcomes with room to decide how to move them • Room to experiment — build campaigns, test angles, try offers and learn quickly • Direct access to the founder — ideas can move without six layers of approval • A strong foundation — SOPs, systems, brand assets, flows and handover documentation already exist • A genuine marketing playground — venue, wholesale, e-commerce, events, email, ads, funnels, community and automation • Full-time role with room to grow as the marketing function grows

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