Paid Media Strategist

March 30

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Vert Digital

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Vert is North America's Leading 1st Party Data fueled Marketing & Advertising Agency for Fortune 1000 Brand Marketers.

digital marketing • digital advertising • social media marketing • mobile marketing • digital media planning

11 - 50

Description

• Ideation, planning, targeting, and set up for e-commerce digital media campaigns across top channels (Paid Search, Shopping, Performance Max, Programmatic, Paid Social, Video, etc.) • Coordinating with strategists and creatives to align on messaging, copy, creative, and targeting for respective campaigns where the goal is to drive e-commerce sales • Ownership and subject matter expertise for digital media trends, research, and best practices as they relate to marketing programs and channels • Providing ideas, suggestions, and strategies to inform content, landing pages, promotional campaigns, and stories to help fuel growth and performance for our clients • Coordinating with our Account Strategy team to ensure information is effectively and proactively communicated to clients in reports, Points of View (POVs), deliverables, and presentations • Working with media vendors, requesting proposals via RFPs, issuing IOs, trafficking e-commerce media buys, and reconciling spend • Analyzing results and activity from media campaigns by leveraging platform reporting, Looker Studio dashboards, custom reports, Excel, etc. • Maintaining expertise in emerging digital trends and technologies via blogs, events, conferences, online learning, etc. • Work closely with the CRM team to help deploy email marketing campaigns, loyalty programs or other initiatives to support and complement media campaigns and initiatives

Requirements

• Work autonomously within Google Ads (Search, Video, Display, App, Shopping, Performance Max) and paid social platforms (Facebook, Twitter, Snapchat, TikTok, etc) to accurately launch campaigns • Understand bid, keyword, creative and targeting shifts and how those impact campaign performance • Identify insights from large sets of data and the ability to draw conclusions based on performance • Identify challenges and find innovative solutions, whether thinking about big-picture client goals or day-to-day tactics • Work effectively and efficiently independently and in a team environment • Demonstrate impeccable organizational skills, with the ability to multi-task and manage multiple complex projects simultaneously • Speak to larger digital media trends and how those impact media approaches such as emerging platforms and technologies, removal of third-party data, cookie deprecation, privacy updates, etc. • Demonstrate proficiency in Microsoft Excel, Google Analytics and Adobe Analytics

Benefits

• Profit-sharing bonuses • No pre-set vacation or PTO limitations • Monthly WFH expense stipend • Continuing education fund & scholarship program • Competitive employer-contributed Health Insurance + 401(k) • Paid parental leave • Dog-friendly office along Zonolite Park in Atlanta’s Morningside neighborhood • A vibrant, non-competitive, friendly & respectful culture and environment