VP, Corporate Marketing and Communications

April 6

1Password

WebsiteLinkedInAll Job Openings

Productive businesses use 1Password to secure employees at scale.

501 - 1000

💰 $620M Series C on 2022-01

Description

• Proven experience as a VP of Marketing, Marketing Senior Director, or a similar senior role in marketing and communications, with a track record of driving growth and elevating brand affinity in public or late-stage B2B SaaS companies. • At least 12 years of experience in leadership or senior roles across content, creative, PR, AR, social, and/or internal communications teams in B2B and B2C SaaS, preferable in companies targeting cybersecurity or IT persona. • A deep understanding of the cybersecurity industry, trends and technologies, and the ability to construct persuasive storytelling for security and IT audiences. • Experience leading communications through new product launches, M&A, and public financing events. • Experience creating new software categories through product launch communications, thought leadership, category evangelism, analyst influence, and community engagement. • A proven track record of driving measurable PR and AR results to achieve business growth objectives, elevate executive profiles, enhance the global brand reputation, or build category momentum. • Established relationships with key reporters and tier-1 media outlets covering the cybersecurity beat. • Experience creating a crisis management playbook, and leading crisis communications should the need arise. • Demonstrated critical and creative thinking skills, with a fearless approach to leading both the company and your team through complex challenges. • Excellent written and verbal communication skills, with a gift for storytelling. • Passion for innovation and a relentless drive to push the boundaries of what's possible. • Exceptional leadership skills with an ability to inspire, develop, and lead a world-class team. • A Bachelor’s degree in Marketing, Communications, or a related field is required; a Master’s degree is preferred.

Requirements

• Develop and execute the corporate communications strategy. Align the Corporate Marketing and Communications mission, structures, methods, and resources to achieve ambitious company objectives. • Hire, develop, retain, and nurture exceptional, versatile, diverse, and intrepid talent. • Deliver engaging short-form and long-form content that educates our target buyer persona and positions 1Password as the superior solution to their critical challenges. • Lead our visual storytelling with compelling designs, illustrations, still and motion graphics, and videos. • Elevate our brand, drive market leadership, and foster robust engagement with our target audiences. • Develop a strategic communications plan to guide PR efforts to achieve 1Password’s short-term and long-term category creation and reputation elevation objectives, build executive leadership platforms, and handle crisis communications should the need arise. • Educate industry analysts on 1Password’s category vision, product capabilities, and competitive differentiation, and gain positive coverage and rankings in analyst reports. • Develop and execute the social media strategy for each persona and channel. • Champion internal communication initiatives to foster a sense of belonging, purpose, and alignment among all 1Password team members. • Monitor and analyze marketing performance metrics to drive continuous improvement. • Oversee the corporate marketing budget and manage key agency and service provider partnerships, ensuring that teams have the support they need to achieve their objectives while also maximizing the impact and ROI of spending.

Benefits

• Strategy: Develop and execute the corporate communications strategy. Align the Corporate Marketing and Communications mission, structures, methods, and resources to achieve ambitious company objectives. • Team Building: Hire, develop, retain, and nurture exceptional, versatile, diverse, and intrepid talent. • Content: Deliver engaging short-form and long-form content that educates our target buyer persona and positions 1Password as the superior solution to their critical challenges. • Creative: Lead our visual storytelling with compelling designs, illustrations, still and motion graphics, and videos. • Brand: Elevate our brand, drive market leadership, and foster robust engagement with our target audiences. • Public Relations & Communications: Develop a strategic communications plan to guide PR efforts to achieve 1Password’s short-term and long-term category creation and reputation elevation objectives, build executive leadership platforms, and handle crisis communications should the need arise. • Analyst Relations: Educate industry analysts on 1Password’s category vision, product capabilities, and competitive differentiation, and gain positive coverage and rankings in analyst reports. • Social: Develop and execute the social media strategy for each persona and channel. • Internal Communications: Champion internal communication initiatives to foster a sense of belonging, purpose, and alignment among all 1Password team members. • Measurement and Experimentation: Monitor and analyze marketing performance metrics to drive continuous improvement. • Budget and Partnership Management: Oversee the corporate marketing budget and manage key agency and service provider partnerships, ensuring that teams have the support they need to achieve their objectives while also maximizing the impact and ROI of spending.