Marketing Director

April 2

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NeuGroup

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Connect. Exchange. Distill.

Facilitator • peer research • benchmarking • networking • treasury management

11 - 50

Description

• Develop marketing strategy and implement marketing roadmap initiatives consistent with the NeuGroup brand. • Develop and manage Marketing program budget. • Own NeuGroup social media channels and website to promote thought leadership, products, services, meetings, and events. • Talented and creative in writing, editing, and designing posts and ads, emails, and other collateral • Create and manage marketing campaigns through social media and other communication channels to include recognition of D&I and other celebrations throughout the year. • Conduct market research and analysis to identify new market opportunities and lead project teams by influence. Stay abreast of competitors and prepare/revise Market position assessment annually. • Manage key relationships and business development initiatives to successfully promote new peer groups onto the NeuGroup platform. • Lead new member acquisition targets and process to acquire new members into our network. Adept and experienced at using tools and messaging to create and execute nurture-based programs. • Develop marketing materials and collateral including sales and marketing decks • Analyze and report on marketing initiative performance e.g., SEO performance, ROI, open rates, volume of connections, conversion percentages etc.

Requirements

• Proven marketing skills and track record demonstrating an ability to strategize and execute marketing plans effectively • Strong analytical skills and ability to conduct market research and analysis • Excellent communication and interpersonal skills, ability to lead by influence • Writing and editing of promotional copy and creative use of text, graphics, and images • Ability to lead project teams and manage relationships • BS/BA Degree in Marketing • 3+ years’ experience working in Marketing • Experience with marketing tools such as Active Campaign, Canva, Salesforce, LinkedIn Navigator, and social media channels or similar • Knowledge of Treasury functions or related degree in Finance • Excellent writing and communication skills (Samples will be requested) • High proficiency in MS Office tools such as Word, PowerPoint, XLS • Demonstrated project management skills

Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Work From Home