Director of Lifecycle Marketing

April 5

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Self Financial, Inc.

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Financial technology • Consumer financial services • Consumer services • Financial services • fintech

51 - 200

Description

• Lead the strategy for personalized lifecycle programs involving email, push, and sms communications to increase core business and customer KPIs • Gain a deep understanding of our customer data to develop personalized customer messaging flows that drive business and customer outcomes • Build and support a team of mission-driven lifecycle marketers • Own engagement, activation, cross-sell, and retention KPIs, aligning with product, analytics, and others to develop roadmaps to drive business outcomes • Partner with product teams to develop strategies & messaging direction to enhance product and feature adoption and engagement • Define and manage the lifecycle marketing team operational motion to improve efficiency • Drive hypothesis driven testing frameworks & strategy to improve KPIs, and own the monitoring, and reporting of lifecycle marketing to surface results and trends to leadership • Work with analytics partners to evolve measurement & optimization strategies • Partner with product marketing, design, and copy to develop best-in-class creatives and share insights that inform positioning and messaging strategies across the organization • Work with marketing operations to improve workflows and usage of our marketing engagement platform and related systems • Develop and implement data strategies to enable audience segmentation and personalization within lifecycle programs

Requirements

• 10+ years of experience in marketing or a related field with focus on lifecycle or retention marketing • B2C marketing experience in complex customer data environments (Fintech or Credit Card experience is a plus) • Experience in fast pace, scaling organizations with complex customer journeys • In-depth, hands-on experience with CRMs, and marketing automation platforms, building complex multi-channel user flows (Braze is a plus, but includes Responsys, Iterable, Urban Airship, etc.) • Strong leadership skills, with the ability to define and articulate a vision, build rapport with stakeholders, and champion team members to move projects forward • Expertise in customer segmentation strategies and subscriber management across multiple channels (email, push, sms), deliverability and CAN-SPAM laws • HTML & templating language knowledge to coach the team on messaging builds • Experience in leading and growing marketing teams with desire and ability to get hands dirty • Extreme comfort with ambiguity • Experience using reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don’t worry, we have an analytics team to help) • MBA is strongly desired

Benefits

• Company Equity in the form of RSUs • Quarterly performance-based bonuses • Generous employer-paid health, vision and dental insurance coverage • Flexible vacation policy • Educational assistance • Free gym membership