Product Marketing Manager (Remote)

September 15, 2023

CoinTracker

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The gold standard in crypto portfolio tracking and taxes. Increasing the world's financial freedom and prosperity.

Cryptocurrency • Crypto Tax Software • Portfolio Management • Crypto Portfolio Software • Blockchain

51 - 200

💰 $100M Series A on 2022-01

Description

• Create persuasive consumer messaging, sales/partnership collateral, presentations, and content • Develop tailored content for different user cohorts • Define target customer personas and tailor marketing strategies • Conduct market research to inform positioning and identify growth opportunities • Lead go-to-market development and execution • Publish content about regulations, crypto taxes, and user insights

Requirements

• 7+ years of experience in product marketing or related function • Proven impact in growing and retaining users • Impeccable written and verbal communication • Ability to craft compelling narratives and messages • Strong knowledge of the crypto industry • Proficiency in marketing tools and analytics platforms • Strong project management and collaboration skills

Benefits

• CoinTracker is the perceived leader in crypto taxes • CoinTracker has a recognized leadership in crypto tax rules • Autonomy and creativity in driving the success of CoinTracker's future • Opportunity to pioneer marketing efforts for millions of crypto users • Impactful product launches • Collaborate with industry leaders and top investors • Fully internationally distributed team with minimal process • Transparency, ownership, autonomy, and clear objectives • Opportunity to work with cutting-edge tools and platforms