Senior Manager, Product Marketing

April 16

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Coupa Software

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Spend is the fuel to help your company deliver performance, profitability, and purpose!

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000

Description

• Gain an understanding of key personas, use cases, and value drivers for Coupa products • Develop clear, concise, and compelling product positioning and messaging • Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings • Create and manage the right set of sales tools, collateral, and enablement processes • Develop and deliver insightful market and competitive intelligence • Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue • Partner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoption • Identify customers to develop references, case studies, and champions • Evangelize the Coupa story by delivering compelling presentations at live and virtual events • Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas

Requirements

• 5+ years of experience in product marketing including proven success in driving messaging, positioning, and sales enablement • Must be able to switch regularly and rapidly between strategy and execution • Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems • Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives • Ability to work cross-functionally, command respect, and influence without authority, i.e. a driver • Outstanding oral and written communication skills • Bachelor’s degree or equivalent experience required