Paid Media Specialist

May 9

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F45 Training

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TEAM TRAINING. LIFE CHANGING. Functional Training for everybody. F45/FS8/Vive Franchise Opportunities Available Globally

Fitness • Functional Training • Technology • Franchising

51 - 200

💰 $90M Post-IPO Debt on 2023-02

Description

• As a Paid Media Specialist at F45, you will report directly to the VP of Marketing and play a pivotal role in strategizing and executing paid media campaigns that align with the company's strategic objectives. • Strategic Development and Execution: - Work closely with the VP of Marketing to develop comprehensive paid media strategies that align with F45’s business goals. - Implement and monitor media strategies to ensure they effectively reach desired audiences and meet performance metrics. • Collaborative Campaign Management: - Collaborate with internal marketing teams such as Brand Marketing, Product, Athletics, and Engineering to create integrated marketing campaigns. - Serve as the liaison for media-related initiatives, ensuring seamless integration and execution of strategies across all departments. • Agency & Partner Relationship Management: - Manage day-to-day relationships with media agencies and ensure the fulfillment of campaign objectives and quality standards. - Act as the primary contact for media partners, managing relationships with key digital and traditional platforms. • Innovation and Optimization: - Stay updated with the latest trends in media channels and tools, suggesting innovative strategies to keep F45 ahead in competitive markets. - Utilize data and analytics to continually refine and optimize media spending and campaign performance. • Budget Management and Reporting: - Oversee and manage the media budget, ensuring strategic allocation of resources and cost-efficiency. - Provide comprehensive reporting on media strategy performance to the VP of Marketing and other senior management, offering actionable insights and recommendations for future campaigns.

Requirements

• Proven track record in media planning, digital advertising, or performance marketing with a strong understanding of all media platforms. • Demonstrated ability to improve KPIs, including but not limited to CTR, CPC, Conversion Rates, and CPAs • Excellent strategic, analytical, and project management skills. • Ability to work in a fast-paced environment and manage multiple projects simultaneously. • Google Ads certified; Google Analytics certified; Meta certified preferred • Analytical mindset with an ability to interpret and communicate digital data. • Strong communication skills and the ability to present complex information clearly. • Bachelor’s degree in Marketing, Business, or a related field is preferred.

Benefits

• Incredible Medical, Vision and Dental benefits • Competitive salary, based on experience • 401(k) • Flexible / Unlimited PTO • Casual dress and laid-back work environment • Fun, fitness and health-orientated environment