FireMon
Improve Security Operations. Improve Security Outcomes.
security • firewall • management • software • compliance
201 - 500
💰 $40M Debt Financing on 2020-08
Campaign Marketing Manager
April 5
FireMon
Improve Security Operations. Improve Security Outcomes.
security • firewall • management • software • compliance
201 - 500
💰 $40M Debt Financing on 2020-08
Description
• Plan, develop, execute, and optimize robust multi-touch and multi-channel programs • Identify demand generation content and messaging needs and partner with other teams • Oversee the development of demand generation assets • Collaborate with product marketing and sales to establish priorities, goals, and KPIs • Utilize ABM principles and collaborate with ABM marketing team • Partner with various marketing teams to produce and implement program messaging • Continuously test and develop new strategies and tactics across all channels • Utilize marketing technology to execute programs • Measure, analyze, and report overall campaign performance for continuous improvement and ROI
Requirements
• BA/BS degree or relevant practical experience • 3+ years of proven experience in demand generation • Expertise in multi-channel demand generation with measurable results • Deep knowledge of the B2B lead funnel • Exceptional cross-functional collaboration skills • Strong analytical skills • Creative mindset with a knack for identifying new marketing opportunities • Creative problem-solving abilities and results-oriented mindset • Solid project management skills • Experience with buyer’s journey, nurture tactics, personas, and lead scoring • Familiarity with Salesforce, Marketo, and 6Sense is a bonus
Benefits
• Joining a world-class Tech Stack and forward-thinking organization • Work with a portfolio of highly effective multi-touch, multi-channel marketing programs • Opportunity to support the company’s pipeline and revenue goals across all stages of the customer lifecycle • Collaborate with sales, field marketing, and demand generation in planning, execution, and program performance analysis • Experience in B2B marketing programs at both strategic and tactical levels
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