Sr. Product Marketing Manager

February 21

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Fourth

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Fourth is the power behind the world’s hospitality industry$1. .$1

Hospitality Payroll • Hospitality Data & Analytics • Workforce Planning • Employee Engagement • Inventory Management

501 - 1000

💰 Venture Round on 2015-06

Description

• Lead go-to-market plans that are synced with business & revenue goals and aligned with pipeline generation targets • Ensure go-to-market readiness by producing product collateral, case studies, customer videos, website content, and other assets that support campaign and sales enablement efforts • Define and evolve product positioning, branding, and messaging in cooperation with product management • Develop campaign and content briefs that address o Business objectives o Buyer personas and purchase journey o Customer challenges o Key differentiators o Competitive landscape • Maintain expert understanding of target industries including restaurant, hospitality, retail, and other industries reliant on hourly workforce • Define and articulate impactful value propositions around Fourth complete offerings • Work closely with Sales and Product teams to establish market requirements that inform future product strategy and direction

Requirements

• Bachelor’s degree in marketing, Business, Journalism, or related field required • MUST have strong content creation and copywriting skills • 7+ years related work experience in product marketing, preferably in B2B SaaS • Roll up your sleeves and fill in gaps when needed • Restaurant or Hospitality industry experience, either in operations or technology support, a plus • Strong ability to translate and effectively communicate unique technology into customer-relevant value proposition • Strong cross-functional and collaborative mindset to represent the buyer’s point of view with Marketing, Product, Sales, & Customer Success teams • Extremely organized with excellent project management, time management, decision-making, and problem-solving skills

Benefits

• Unlimited PTO • Health, Dental, Vision • 401K match • Charity Days • Parental Leave • Flexible Work Environment