Product Marketing Manager - Lace

April 18

Input Output (IOHK)

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IOG is one of the world's pre-eminent blockchain infrastructure research and engineering companies.

Blockchain • Cyrptocurrency • Research • Development • Consultancy

201 - 500

Description

• Collaborate with the Sr. PMM and key stakeholders to develop product positioning and messaging that articulates the unique values and vision of Lace wallet • Drive go-to-market tactical programmes working closely with Product Management, Marketing, Communications, Engineering teams and in-region marketing teams • Work with the Design team to create business development and marketing tools such as sales presentations, conversation guides, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, internal competitive positioning guides etc. • Be the product marketing expert for Lace, supporting related marketing activities such as PR, social, customer communications, events, etc. • Understand the competitive landscape, including regulatory, legal and use insights to influence decision making across teams; create a monthly competitive intelligence checklist • Conduct regular user research and trend analysis, and inform the stakeholders with the findings to help shape Lace’s roadmap • Support the team in attendance at events, conferences and exhibitions. Serve as one of the spokesperson for Lace • Identify and create business development tools and collateral that support our subject matter experts, from presentations and case studies, to competitor talking points, and more.

Requirements

• Bachelor’s degree • Product Marketing experience and a deep understanding of international markets is a must • Experience marketing hi-tech / emerging / disruptive technology solutions in B2C environments (B2B is a plus)/ digital wallets/ neo-banks. Start up experience is a plus • Experience of taking technology from early adopter stage to mainstream • Open Source marketing experience preferred • Ability to travel internationally

Benefits

• Flexible schedule • Remote work • Laptop reimbursement • New starter package to buy hardware essentials (headphones, monitor, etc) • Learning & Development opportunities • Competitive PTO • Medical Benefits