Growth Marketing Strategist, Ecosystem

April 18

Offchain Labs

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We power fast, private decentralized applications

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Description

• Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers. • Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications. • Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics. • Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products. • Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections. • Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.

Requirements

• Bachelor's degree in marketing, business, or a related field • 5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space. • Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities. • Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem. • Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders. • Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.

Benefits

• Remote first global workforce • Accrued Time off for Vacation and dedicated Sick Leave • Industry or role-based conference attendance support • Ergonomic Equipment Matching Program • Company-issued laptop • Annual Company Offsite