Ad Operations Contractor

April 24

Propel, Inc

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We build modern, respectful, and effective financial products & services for low income Americans.

social good • fintech • social enterprise • debit • financial services

51 - 200

Description

• Manage and optimize paid channels for the Providers app, including platforms like Apple Search Ads, Google UAC, DSPs, TikTok Ads, Facebook, and Pinterest • Enhance paid ad channel efficiency through comprehensive analysis and optimization of current campaigns. Develop data-driven strategies to reduce or maintain the cost per acquisition (CAC) while increasing the lifetime value (LTV) of users • Oversee reporting in collaboration with the Senior Growth Marketer and data analyst, tracking and analyzing performance metrics across all paid channels to deliver weekly actionable insights • Make informed decisions on budget allocation, channel performance, and creative testing, identifying growth opportunities and underperforming areas • Evaluate and test new paid channels with the Senior Growth Marketer, experimenting with ad formats, messaging, and targeting to find the optimal mix for our audience • Refine paid channel strategy and explore new acquisition channels and creative approaches, setting the stage for sustainable growth post the initial 12-week period • Focus on increasing new user acquisition, tracking monthly new user volume to support growth objectives

Requirements

• At least 3 years of experience in managing ad campaigns across paid search and social channels • Experience in app advertising for apps with >1 million MAU • Demonstrated capability in meeting CAC targets • Must Have: Apple Search Ads Experience • Must Have: Analytics skills - Excel/Google Sheets • Preferred: Agency background • Nice-to-have: Google UAC and Facebook • Nice-to-have: SQL • Nice-to-have: Copywriting for paid ads

Benefits

• An immediate opportunity to make an impact • A get-stuff-done and fun and caring culture • Meaningful work and a strong shared sense of mission • Competitive compensation • A remote-first working environment. Our headquarters is in Brooklyn and we have in offices in San Francisco and Salt Lake City. We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Utah, Virginia, and Washington.