Director of Marketing Operations 582

April 24

Protegrity

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Protecting Data. Protecting Brands.

Data Security • PCI DSS • Enterprise Data Security • File Security • Encryption

201 - 500

Description

• Develop and maintain vision and strategy that ensures best-in-class marketing operations and supports overall company and go-to-market strategy. • With the CMO and other member of the Marketing Leadership Team, you will define and drive strategic marketing annual planning process, including budget allocation & management • Define and manage marketing business processes and tech stack roadmap, including lead and account-based management processes/metrics, scoring, nurture, predictive modeling, campaign tracking, marketing automation systems, database health, targeting, and segmentation plans. • Drive alignment across Marketing teams including GTM Programs, Product & Solutions Marketing, Regional Marketing and shared services teams like Creative Services, Web Development and Marketing Automation, as well as with Sales and Customer Success operations to provide a seamless customer journey and optimized revenue funnel. • Actively monitor, analyze, and report on end-to-end marketing metrics from top, mid, and bottom of funnel performance to drive improvement in program effectiveness, pipeline/funnel velocity and conversion rates. • Define long-term attribution analysis across all digital activities to closed deals. • Provide active management, mentoring and career development, and promote best practices and operational excellence across the Marketing Operations team. • Collaborate closely with stakeholders in Sales Operations and Business Intelligence and across Protegrity. 

Requirements

• 7+ years of experience in Marketing Operations roles with deep expertise in processes, systems, and analytics • Undergraduate degree or relevant work experience • Experience in B2B tech growth environments, with multi-product portfolio and direct and indirect sales processes • Expertise across full marketing technology stack including SFDC, Marketo, sales engagement platforms, lead routing, Campaign Project management, ABM platforms, BI, and other critical applications including AI solutions • Passion for data analysis and using data to identify key business questions, structure analysis, drive insights, and identify opportunities for improvement • Experience operating in an ABX-oriented GTM process • Excellent verbal and written communications skills, including presentation to all levels • Strong “pulse” of external Marketing Operations landscape such as trends, best practices, KPI benchmarks, go-to-market models, and productivity levers • Experience interacting with senior stakeholders • Strong project management skills and drive for ownership and results • Ability to prioritize and multi-task and to work in a dynamic, fast-changing entrepreneurial environment • A smart, bold but humble attitude to work collaboratively with colleagues across the organization

Benefits

• Health Benefits (Health/Dental/Vision) • Paid Time Off (PTO) & Flexible Fridays with approval • 401K • Annual Bonus Incentives • Commission Plan with accelerators • Short- and Long-Term Disability • Work on global projects with diverse, energetic, team members who respect each other and celebrate differences. • Remote workforce