Director, Marketing Operations

April 24

Saviynt

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The #1 Converged Identity Platform with Intelligent Access Governance for Employees, Third Parties & Machines.

Data Access Governance • SoD Monitoring & Remediation • Continuous Controls Monitoring • RBAC / ABAC Policy Management • Infrastructure Access Security

501 - 1000

💰 $130M Private Equity Round on 2021-09

Description

• Ensure the integrity of the marketing database by reviewing and managing contact data into appropriate segmentation, maintaining information integrity, and integrating subscription preferences with SFDC. • Manage vendors and processes to ensure marketing operations meet SLAs. • Relentlessly track leads to ensure correct attribution to the correct source and touches within marketing funnels and SFDC. • Proactively identify funnel leakage and system inefficiencies that may hinder data analysis and decision-making. • Develop and manage necessary reporting for other departments within Corporate Marketing, SDR organization, and other departments as requested. • Import marketing department leads, contacts, and other data to meet SLAs. • Perform database maintenance tasks, including diagnostic tests and duplicate entry cleansing. • Build and maintain custom reports and dashboards in SFDC. • Upgrade and configure Salesforce systems for optimized integration. • Make recommendations on data quality improvements, including process changes and vendor engagement. • Own the administration of the marketing technology stack, which includes tool optimization, user management, and process oversight. • Manage and update the partner portal as it relates to the SFDC integration. • Manage, update, and triage lead routing in SFDC.

Requirements

• Passion for data and identifying inaccuracies within data. • Good understanding of demand generation lead funnel, including attribution modeling. • Experience as an analytics wizard who is excited about automating accurate reports. • Strong emphasis on data hygiene and understanding its critical nature in a company's success. • 5+ years of experience with HubSpot or other Marketing Automation Platforms (such as Marketo, Pardot, Eloqua). • Experience using BI tools, with Tableau being a plus. • Experience with advanced modeling is highly desirable. • Experience in developing and implementing comprehensive GTM reporting suites and strategic review cadences with executive leadership, optimizing pipeline management processes. • Ability to construct multi-touch attribution models and establish a regular cadence of review with program owners, ultimately increasing campaign ROI and optimizing budget allocation. • Proven track record of steering conversations on technology, infrastructure, and processes in data capture and management with the Data Architecture Steering Committee. • If you are passionate about data accuracy, reporting efficiencies, and process adherence, we would love to meet you!

Benefits

• Ensure the integrity of the marketing database by reviewing and managing contact data into appropriate segmentation, maintaining information integrity, and integrating subscription preferences with SFDC. • Manage vendors and processes to ensure marketing operations meet SLAs. • Relentlessly track leads to ensure correct attribution to the correct source and touches within marketing funnels and SFDC. • Proactively identify funnel leakage and system inefficiencies that may hinder data analysis and decision-making. • Develop and manage necessary reporting for other departments within Corporate Marketing, SDR organization, and other departments as requested. • Import marketing department leads, contacts, and other data to meet SLAs. • Perform database maintenance tasks, including diagnostic tests and duplicate entry cleansing. • Build and maintain custom reports and dashboards in SFDC. • Upgrade and configure Salesforce systems for optimized integration. • Make recommendations on data quality improvements, including process changes and vendor engagement. • Own the administration of the marketing technology stack, which includes tool optimization, user management, and process oversight. • Manage and update the partner portal as it relates to the SFDC integration. • Manage, update, and triage lead routing in SFDC.