Director of Growth Marketing

November 16, 2023

Seed Health

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A microbial sciences company pioneering applications of bacteria to improve human and planetary health.

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Description

• Us Seed Health is a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. • The Director of Growth Marketing will oversee the optimization of current acquisition efforts across key performance marketing channels to scale existing programs, improve efficiency and help Seed achieve its target KPIs. • You will collaborate closely across the org with Creative, Design, Integrated Marketing, Growth Product and Data to bring these acquisition efforts to fruition.

Requirements

• 10+ years of Growth Marketing with experience in the health tech and/or CPG space, as well as successful, rapid-growth DTC businesses that are both brand and performance-focused and must comply with regulatory requirements • You have proven track record of being able to develop and oversee a highly efficient, large scale ($30M+) Acquisition program that optimizes for LTV, ROI, or ROAS • You have exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines • You are a strategic thinking who is also willing to dive into the weeds and be a scrappy problem solver • You are a highly effective communicator and collaborator, especially with Brand, and Integrated Marketing teams • Intuitive knowledge of the performance media landscape and how Seed's brand can best fit within it • Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals • Comfort in serving as an externally facing representative of Seedand working closely with agency partners to advocate fiercely for Seed's interests • Comfort and ease working with finance teams to align on budgets, financial targets and the measurement of key financial performance metrics (i.e., CAC and LTV) • Ability to communicate complex information in an easily understood and thoughtful manner to cross-functional and external partners • No task too big or too small mindset - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis

Benefits

• The annual pay range for this full-time position is $170k-$190k + equity + benefits across all US locations (this position is 100% remote-US). • Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match. • Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences.