Demand Generation Manager

April 11

ShipHero

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ShipHero gives brands and 3PLs fulfillment superpowers by making it easy to ship eCommerce.

SaaS Fulfillment • Inventory Management • shipping • eCommerce • Fulfillment

51 - 200

💰 $10.4M Venture Round on 2022-11

Description

• Develop and execute campaigns and programs that drive awareness, engagement, and conversion for ShipHero's WMS • Own the development, optimization, and execution of paid advertising strategies • Focus on campaign ROI to drive a qualified pipeline for sales • Establish a strong relationship with sales and aligning our campaign strategy with sales team activities to support campaigns & events • Collaborate with Sales and Outbound teams on target account list development, and campaigns to reach and activate them • Manage a pipeline of tests and learn initiatives across different channels • Collaborate with the marketing team to build programs and campaigns that support the overall marketing playbook • Provide proactive reporting, analysis, and recommendations to accelerate performance • Manage ad platforms, tech stack, and vendor relationships • Leverage analytics and KPIs to understand program effectiveness and continuously improve lead performance and conversion • Report and communicate KPI results to highlight achievements, identify opportunities and risks, and outline plans for improving demand generation outcomes • Stay up-to-date with industry trends and best practices in demand generation

Requirements

• Bachelor’s degree or Post-Secondary education in Marketing, Business, or a related field • 5-7 years experience in B2B Marketing and demand generation with a focus on growth-stage technology companies • Specific experience in SaaS, ABM, and campaign management is preferred • Proven track record of producing high-quality leads and generating sales pipeline • Experience creating demand-generation programs that demonstrate a deep understanding of the buyer and market • Positive and open-minded with excellent problem-solving, strategic thinking skills, and hands-on execution • Team player aligned with organizational objectives while working as an individual contributor • Solid project management skills with the ability to focus on high-impact, high-value initiatives • Knowledge of digital marketing tools, including: CRM software, marketing automation software (MarTech), Google Analytics and LinkedIn advertising • Strong copywriting skills • Able to provide effective, constructive feedback • Ability to generate and apply actionable, data-informed insights

Benefits

• Company provided equipment you need to be happy at your job • 4 weeks of PTO + holidays • Mandatory fun time. We mean it • Work-life balance in spades • Robust benefit offerings include Health, Dental, Vision, Life, Accident, Short Term Disability and Critical Illness