Senior Product Marketing Manager

February 23

Smartcar

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Build and scale your mobility business 🚀

mobility • apps • cars • developer • API

11 - 50

💰 $24M Series B on 2022-01

Description

• Lead product marketing for Smartcar in the Energy sector, focusing on DERMs/VPPs, utilities & energy retailers, home energy, and EV charging networks • Craft differentiated product narratives, positioning, and messaging for personas and use cases within the Energy sector • Drive GTM strategies to enhance sales pipeline, accelerate deals, and improve funnel conversions • Develop playbooks and sales enablement collateral including pitch decks, 1-pagers, solution briefs, competitive battle cards, demos, and more • Conduct thorough customer, competitive, and market research to influence marketing, sales, and product strategy • Manage new API endpoint introductions, feature releases, pricing, packaging, and branding efforts • Support industry and solutions marketing campaigns, customer marketing initiatives, social, paid digital, PR/AR, and industry events • Establish and track KPIs that matter • Manage agency and contractor relationships as needed • Occasional travel required

Requirements

• 6-10 years of B2B SaaS product marketing experience • Industry experience in DERMs/VPP, home energy, utilities & energy retailers, or EV charging networks highly desirable • Quick learner of product and technical concepts • Proven track record of partnering with technical and sales teams • Strategic thinker with the ability to execute in a fast-paced, ambiguous environment • Strong verbal, written, and visual communications skills • Metrics-focused, detail-oriented, and results-driven • Experience with marketing automation and CRM tools (Ortto/Autopilot, Hubspot, Salesforce, etc.) • Bachelor’s degree. Masters, advanced degree and/or MBA desirable

Benefits

• Base salary determined by years of experience: $125,000 - $170,000, plus a 7.5% variable Equity • Health, Dental and Vision covered at 90% for all plans and 80% coverage for dependents, which amounts to approximately 11 thousand dollars a year • 401K matching at 4% • Unlimited PTO • Wellness stipend of $50 a month • Cell phone and Internet stipend of $50 a month • $300 yearly learning and development stipend • $350 work-from-home stipend • 8 weeks of 100% paid parental leave with an additional 4 weeks unpaid, 1-week half day ramp back time and a 5 week Factor subscription • 10 days of paid bereavement leave