Product Marketing Manager

April 24

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Sojern

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Born for Travel. Built for Performance.

Online Advertising • Travel Marketing • Facebook Marketing • hotel marketing • Travel Advertising

201 - 500

💰 $120M Series D on 2018-11

Description

• Develop a robust understanding of the hotel industry landscape, including detailed profiles of customer segments, key competitors, and market challenges. • Help refine our competitive positioning and drive strategic go-to-market initiatives. • Articulate compelling narratives around the features and benefits of our SaaS solutions, distinguishing our offerings with clear, impactful value propositions that resonate with hoteliers. • Identify and evaluate new product opportunities within the hotel guest experience and direct booking space. • Lead initiatives from ideation through validation, employing methodologies such as customer interview best practices, persona development, competitive analysis, and market research. • Dive deep into understanding the behavior, pain points, and needs of our hotel customers through diverse research methodologies including direct customer feedback, NPS surveys, and usability testing to inform strategic decisions and product developments. • Partner closely with internal teams including Sales, Product Management, and Customer Success to align and execute go-to-market strategies. • Effectively communicate the technical benefits and operational impacts of our solutions, facilitating successful sales conversions. • Continuously track and analyze emerging trends, technologies, and regulatory changes in the hospitality sector to anticipate shifts in the market and adapt our strategies accordingly.

Requirements

• Proven experience in product marketing within the SaaS industry • Bachelor’s degree in marketing or other business undergraduate degrees (BS, BBA) • 2+ years of total relevant work experience • 1+ years in a SaaS Product Marketing or similar role • Strong interest in and solid understanding of online advertising technology • Excellent oral and written communication skills including client facing / public presentation experience • Detail-oriented, exceptional organizational skills and ability to manage time and multiple tasks • Ability to work in fast-paced environment and meet expectations of multiple constituents • Demonstrated leadership capabilities

Benefits

• Flexi-Fridays: Sojernistas typically work a ½ day and we have no mandatory meetings on Fridays. To make this possible, Sojernistas ensure deliverables are met throughout the week. • Flexibility: Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location • Equity: Stock options are offered to every employee • Tech: Monthly cell phone & wifi stipend provided, in addition to laptop and tech equipment for your home office • Paid Parental Leave: 16 weeks pay for birthing parents and 12 weeks pay for non-birthing parents, beginning the day of joining until the child's first birthday. Where a local country has more liberal leave protocol, we happily comply! #embrace-inclusion • Learning Opportunities: All employees have access to an annual L&D stipend, as well as ongoing training and support to help you grow while leading creative and challenging projects • Sojern Gives Back: We regularly organize office volunteer programs with local charities and organizations, as well as provide 40 hours of paid time per year to volunteer • Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment • Travel Perks: IATA membership and personal travel “hotel stay” benefit • Recognition: We use Bonusly to allow our team to recognize performance and teamwork #deliver-wow #win-as-a-team • Wellbeing: We take a whole-person approach to your wellness with Spring Health mental health benefits, a Wellness Coach, and Employee Assistance Programs • Paid Time Off: Unlimited PTO (we are a travel company, after all!) • Healthcare: Comprehensive medical, dental, and vision insurance for you and your dependents with healthy employer premium contributions • Life and Disability: Life, AD&D and Short- and Long-Term Disability insurance with premiums 100% paid by Sojern • Medical Travel: Travel expense coverage for when medical treatment is needed that is not available locally • Retirement: 401k available with company profit sharing contributions