Product Marketing Manager

April 19

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Airship

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We help brands master mobile app experiences.

Mobile Apps • App Experience • Customer Experience • Customer Journeys • App Activation

201 - 500

💰 $25M Series F on 2018-06

Description

• Drive go-to-market plan and execution for new features and capabilities, position use cases, benefits and value to customers and prospects across industries • Partner with product management and engineering leads from ideation through the general availability of enhancements and releases • Create collateral to train sales, and partners and excite customers about upcoming innovations, inform and maintain product roadmaps • Create content across multiple forms for different audiences to drive data-driven demand and pipeline metrics • Construct and launch a variety of assets including scheduled newsletters, one-off announcements, event promotional messaging, and more • Competitive analysis of vendor offerings across all key market segments • Drive cross-functional collaboration and find ways to improve existing processes • Develop joint positioning and go-to-market strategies with key Airship partners • Accelerate deals by working with sales to provide positioning and pricing guidance • Fuel business growth through pricing, financial and pipeline tracking and analysis

Requirements

• 4+ years of product marketing experience at a SaaS company • Strong market knowledge about the mobile app marketing landscape and experience marketing SaaS-based platforms • Ability to succinctly transform technical features and complex concepts into use cases, benefits, and value that captivate prospects and customers • A self-starter with an entrepreneurial mindset who is comfortable ideating, driving, and owning initiatives from end-to-end and successfully aligning all cross-functional stakeholders • Creative thinker, a story-teller and confident communicator with proactive marketing ideas and solid experience collaborating, supporting, and, at times, influencing cross-functional global teams • Successfully launched products in close collaboration with key stakeholders like product management, demand gen, sales, customer success, and partner teams • Proven track record of crafting compelling content, as well as creating product launch, marketing, and sales assets, including demo videos, pitch decks, customer reference programs • Experience marketing to a variety of target personas (executive, manager, user), understanding buyer journeys as well as elements of data-driven operating models for pipeline and revenue growth • Data-driven and analytical. Plan, track, measure, and report against set goals

Benefits

• Workplace Flexibility (Fully Remote Option) + WFH stipends + Medical, Dental, & Vision Insurance (PPO/HSA Options) + Mental Health Benefits + Open PTO Policy (take the time you need) + 401(k) Retirement Plan + Stock Options + Mentorship Program + Employee Resource Groups + Culture Club + Supplemental Benefits (Life Insurance, Short/Long-Term Disability, Flexible Spending) + Parental Leave + Employee Assistance Program + Referral Bonus Program.