Digital Marketing Manager

April 11

Steer Health

WebsiteLinkedInAll Job Openings

The All-In-One Growth & Automation platform that helps healthcare organizations grow and amaze their patients.

11 - 50

Description

• Develop and execute comprehensive digital marketing strategies tailored to the specific needs of each client. • Identify key objectives, target audiences, and KPIs for digital marketing campaigns. • Develop, implement, and manage digital marketing campaigns across various channels (e.g., website, email, social media, PPC, SEO) to increase brand visibility and lead generation. • Collaborate with the marketing team to create and execute digital content, including website content, blogs, social media posts, and email campaigns. • Monitor and analyze website traffic and user engagement metrics using Google Analytics or similar tools to optimize campaigns and user experience. • Continuously monitor industry trends and competitor activities to optimize marketing strategies. • Identify and effectively communicate the new product capabilities and benefits of our software solutions to existing clients. Identify upsell opportunities and develop strategies to maximize revenue. • Manage and optimize social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram. • Develop engaging content and community engagement strategy to enhance brand awareness. • Develop and execute effective email marketing campaigns that are personalized and drive revenue growth. Utilize automation tools to segment audiences, personalize content, and optimize campaign performance. • Measure and analyze the effectiveness of digital marketing campaigns using various analytics tools. • Present campaign performance reports to clients, highlighting key insights and recommendations for optimization. Utilize data-driven insights to continuously improve campaign performance and achieve client objectives. • Communicate effectively with clients to understand their goals, provide regular updates, and address any concerns. Collaborate with cross-functional teams, including marketing, sales, product management, and creative, to ensure seamless execution of marketing initiatives for our clients. • Deliver persuasive presentations to clients and internal stakeholders, showcasing the value of each digital marketing strategy. • Handle multiple client accounts and projects simultaneously, ensuring timely delivery and meeting deadlines.

Requirements

• Digital Marketing experience • Experience in developing and executing B2C Marketing strategies • Proficiency in analyzing and optimizing marketing campaigns • Knowledge of various digital marketing channels (website, email, social media, PPC, SEO) • Ability to drive consumer engagement and brand awareness through marketing initiatives • Strong communication and presentation skills • Experience in managing social media platforms • Knowledge of email marketing best practices and tools • Proficiency in using analytics tools to measure and analyze campaign performance

Benefits

• Building marketing strategies for leading healthcare organizations • Working with a team of experienced Marketers, product managers, engineers, and designers