Director of Marketing, Health Plans

March 21

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Two Chairs

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Redefining mental health care to be centered in relationships, backed by research, and powered by thoughtful technology.

Measurement-Based Care  • Matching clients and clinicians  • Hybrid care (in-person and virtual)  • Time-limited care  • Clinical community 

201 - 500

💰 $23M Series B on 2019-08

Description

• As the Director of Marketing for our Health Plans segment, you will be a key member of a small but quickly growing marketing organization and will help determine the way we go to market with health plans, payers, and their related organizations. • Part Product Marketer, part Field/ABM marketer, you’ll be setting up Two Chairs for success with our payer prospects and customers. • You will be responsible for being a conduit between the sales, marketing, customer success, and product organizations, working with other marketing stakeholders to build B2B go-to-market plans, developing and delivering product demos, leading the development of our sales enablement tools, driving our presence at owned and industry events and more. • As a seasoned marketer, you’ll help us strategize on reaching enterprise-sized health plans, which require a multi-threaded approach. • You’ll exhibit creativity in delivering initiatives and experiences that attract and delight prospects—as well as those that help us get noticed by existing customers. • You will initially report to the SVP of Marketing. Ultimately, the B2B Marketing team will grow, and we anticipate that you will evolve along with it; we envision you becoming more specialized and more focused as Two Chairs expands.

Requirements

• Define go-to-market strategy and develop a clear understanding of Two Chair’s position in the market • Help build our understanding and segmentation of target partner organizations, as well as individual roles/titles within each organization • Work cross-functionally with Two Chairs' clinical research teams to refine our positioning strategy • Serve as a day-to-day contact for our partners in business development, encouraging good digital hygiene, and understanding and recording the needs and interests of individuals in our prospect pipeline. • Bring together stakeholders to release a new version of our core presentations, infusing creativity to differentiate Two Chairs from other organizations • Build briefs to develop video assets, landing pages, and case studies • Reduce lag time in pitches by becoming a go-to expert in product specifications, serving as a source for answering objections, and as a go-to person for determining the viability of prospect requests for customization, etc. • Continue to improve our understanding and segmentation of target partner organizations, as well as individual roles/titles within each organization • Continue to improve our storytelling for each title/role • Develop and/or work with the team to develop world-class materials including presentations, brochures, video assets, landing pages, emails, promotions, direct mail, case studies, whitepapers, and more • Work with our data team to soli

Benefits

• Equity in a high-growth start-up • PTO program, including a Winter Office Closing: Christmas Day (Observed) through New Year's Day • Comprehensive medical, dental, and vision coverage • One-time $200 Work from Home reimbursement • Annual $500 professional development stipend to support your professional development • Annual $500 subsidized company contribution to your healthcare FSA • Annual $500 wellness stipend to encourage and support a well-rounded and healthy lifestyle • Paid parental leave