Principal Product Marketing Manager

May 3

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Veracode

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Security for Cloud-Native Application Development

Application Security • Web Application Security • Binary Static Analysis • Vendor Application Security Testing • Runtime Application Self Protection

501 - 1000

💰 Private Equity Round on 2022-03

Description

• Develop and execute comprehensive product marketing strategies and plans to drive the adoption and success of the Longbow Risk Management Platform. • Collaborate with product management to define and refine product positioning, value proposition, and key messages. • Create compelling and differentiated product messaging and positioning that resonates with Veracode customers and prospects. • Develop and deliver high-impact sales enablement materials, including presentations, battle cards, and case studies. • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape. • Develop deep understanding of customer personas, pain points, and buying behaviors to inform messaging and positioning. • Collaborate with demand generation and digital marketing teams to develop and execute effective marketing campaigns and programs. • Work closely with sales team to provide product training, support, and enablement. • Monitor and analyze market and competitive trends to identify opportunities and threats. • Stay up-to-date with industry trends, best practices, and emerging technologies in the security risk remediation space. Expect travel up to 10-15% of the year.

Requirements

• Bachelor's degree in marketing, business, or a related field. MBA is a plus. • Minimum of 6-8 years of experience in product marketing, preferably in the cloud security, application security or software industry. • Proven track record of launching products and driving product adoption. • Experience presenting at conferences, customer briefings and webinars. • Ability to create compelling and impactful messaging through creative storytelling. • Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable marketing strategies. • Ability to collaborate effectively with cross-functional teams and build strong relationships to drive results.

Benefits

• Medical, Dental, and Vision Coverage to meet all your healthcare needs • Unlimited paid time off and flexible work arrangements to support a healthy work-life balance • Extensive development and training offerings to help you grow with us • An annual contribution of 6% towards your pension • Life assurance, personal accident, and long-term disability insurance • Enhance parental leave initiatives as well as other family friendly benefits • Annual fitness reimbursements and access to apps that support wellbeing • Summer and end of year social events to bring the team together and celebrate our success