Head of solutions marketing

March 1

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Description

• Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences. • Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns. • Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals. • Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion. • Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts. • Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion. • Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders.

Requirements

• Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning • Experience in marketing to Healthcare, Retail, and Finance Services customers • Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning • Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion • Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals • Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment

Benefits

• Employer-covered medical plans, dental, vision, and life insurance • FSA • Competitive parental leave policy (parents actually work here!) • Generous PTO • Company stock options • 401k plan with employer matching • Flexible schedules