Product Marketing Manager - Higher Education

April 25

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AAPC logo

AAPC

Advancing the Business of Healthcare

Medical Coding • Medical Billing • Practice Management • Medical Auditing • Health Care Compliance

51 - 200

Description

• Responsibilities include overseeing partnership implementation and student enrollment • Manage the creation of B2B and B2B2C digital marketing efforts • Provide valuable insight into the higher education space and influence product, sales, and marketing teams • Conduct client and student surveys to gain a better understanding of bootcamp offerings • Work closely with the sales team and key stakeholders to identify challenges and opportunities • Drive pipeline growth for curriculum and bootcamp products through digital and social campaigns • Regularly present industry updates in higher education space

Requirements

• Strong communication, writing and editing skills • Proven ability to build and maintain positive relationships • Highly creative with experience in identifying target audiences and devising digital campaigns • Solid knowledge of business marketing strategies and communication • Inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team

Benefits

• Comprehensive benefits package including medical, dental and vision insurance • Health Savings Account • Generous PTO and Holiday Pay • 401(k) retirement plan • Remote work-from-home

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