Director of Growth

April 18

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Alpha Lion

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Description

• We are seeking a visionary Director of Growth to spearhead the acceleration of the brand’s growth through strategic optimization and expansion of customer acquisition and retention channels. This role requires a deep expertise in performance marketing, with a particular focus on maximizing the efficacy of paid media channels like Meta, this role is dedicated to innovating and refining media buying strategies, creative campaigns, and conversion rate optimizations. • Through a data-driven approach, the Director of Growth will lead the identification and mitigation of growth bottlenecks, foster cross-functional collaboration to ensure cohesive growth strategies and build a high-performing team aligned with the company’s growth aspirations. • If you are passionate about driving growth, adept at navigating the digital marketing landscape, and capable of leading teams toward achieving lofty goals, we invite you to apply for the role of Director of Growth.

Requirements

• 5+ years of performance or growth marketing experience, managing ad spend greater than $50,000 per day on Meta. • Ability to develop comprehensive marketing strategies aligned with the company's goals and objectives. • Utilizes a robust analytical framework for evaluating data, turning insights into actionable strategies that drive measurable outcomes. • Excellent communication skills to effectively collaborate with internal stakeholders and external partners. You should be able to articulate ideas clearly, build strong relationships, and align cross-functional teams to achieve marketing objectives. • Demonstrates a proven track record in building, mentoring, and leading high-performing teams toward achieving collective and individual goals. • Experience and knowledge of e-commerce platforms, particularly Shopify, along with a deep understanding of the e-commerce landscape. You should be familiar with online retail trends, customer behavior, and industry best practices to drive growth and optimize the customer journey in an e-commerce environment. • Possesses a deep understanding of direct response marketing principles and the intricacies of crafting high-converting creatives for scaling paid media channels, specifically Meta. • Shows a strong capacity for adapting strategies and tactics quickly in response to changing market conditions, new opportunities, and feedback.

Benefits

• Monthly Product Testing budget • 120 hours PTO per year • PTO on your birthday & PTO Quality life event