Head of Marketing

March 5

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AlpineX Group

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We buy and build market-leading services businesses. A portfolio company of Alpine Investors.

11 - 50

Description

• Marketing Strategy: - Develop a clear marketing strategy for Axcel’s portfolio of B2B and B2C Brands, including market segmentation, personas, messaging, content plan, and channel strategy. • Leadership: - Build a trusted partnership with each Brand's CEO, sales leaders, and marketing teams. - Identify, recruit, and manage 2 Growth Market Specialists. - Set clear roles and responsibilities for each member of the Marketing team. • Pipeline Coverage: - Collaborate with Brand CEOs to generate new business pipeline across all Axcel Learning Brands. • Reporting Dashboard: - Establish comprehensive reporting to track month-over-month metrics for MQLs, pipeline coverage, ROAS, etc. • External Partner Management: - Create a preferred list of Marketing agencies/vendors and oversee project requests from Brand CEOs to reduce average project spend. • Axcel Learning Brand Development: - Evolve the Axcel Learning brand story geared toward enterprise customers, founders and future buyers. - Partner with Axcel Learning's M&A team and create a collateral library for founder outreach. - Develop a Market Segmentation document targeting top enterprise companies for Axcel Learning to market.

Requirements

• Minimum [4] years of demonstratable experience in providing strategic marketing leadership to drive growth, ideally across both B2B and B2C settings. • Proven track record in developing marketing strategy, budget and tactical execution planning to achieve specific marketing and organizational metrics. • Excellent team management skills, with experience of managing multiple people in the past and contributing to a positive, collaborative, winning culture. • High proficiency in defining core marketing KPIs and connecting them with revenue growth, with an ability to analyze report trends and make data-driven adjustments. • Analytical mindset with a data-driven approach to decision making. • Proven expertise in B2B customer buying committee mapping and creating Buyer Persona profiles. • Proficiency in SEO, website, and content management. • Experience with paid advertising campaigns, LinkedIn Advertising, Google Analytics, and email marketing. • Extensive familiarity with Salesforce, Pardot, Outreach a plus • Exceptional IQ, EQ and AQ skills: intellectual horsepower, humble servant leadership, and unwavering will-to-win. • Commitment to uphold and embody the culture of Axcel Learning, which include values like continuous learning, entrepreneurial spirit, authenticity, and dedication. • Ability and willingness to travel. We anticipate 4-5 domestic trips annually.

Benefits

• Great medical and health benefits, vision, dental, and 401(k) • Unlimited PTO (15 days per year/minimum) • Fully remote role