Vice President of Marketing

March 26

Beautiful.ai

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Be proud of what you present.

graphic design • pitch deck • communications • professional growth • business resources

11 - 50

💰 $11M Series B on 2018-05

Description

• Own our entire marketing funnel, ensuring efficient acquisition, high retention and sustained growth. • Balance effort for Prosumer vs. Enterprise by assessing and determining the optimal allocation of resources and effort between the two segments to maximize growth and market penetration. • Craft and iterate on our positioning, and messaging ensuring that it resonates with thought leaders, buyers and end-users at every touchpoint. • Develop and scale a high-performing marketing team by investing and supporting them with the resources and infrastructure to scale. • Strategically price and position our products in the market to maximize value. • Execute and optimize multi-channel marketing campaigns to drive adoption and retention. • Utilize refined marketing attribution methods to measure and monitor campaign effectiveness. • Manage marketing budget effectively to optimize ROI and ensure alignment with strategic objectives. • Brainstorm and execute new experiments that directly drive revenue and customer adoption. • Manage competing priorities by collaborating with and rallying cross-functional stakeholders in order to drive momentum towards shared goals, together.

Requirements

• Proven Experience in Prosumer Software Customer Acquisition: Over 7 years of leadership roles within the prosumer SaaS industry, with a minimum of 2 years served as a Vice President in Marketing. • Product-Led Growth Experience: Proven ability to implement and optimize product-led growth strategies to drive scalable growth. • Deep Experience with Enterprise Marketing: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations. • Sales-Led Marketing Expertise: Proficient in securing customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale.. • Proactive Team Leadership: Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance. • Mastery of Marketing Attribution: Sophisticated understanding of marketing attribution models and methodologies, encompassing both B2B and B2C perspectives. • Expertise in Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results.

Benefits

• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents • FSA and Commuter Benefits • Life / AD&D and Disability Coverage • Competitive Equity with a 4 year vesting schedule • Parental leave for birthing or non-birthing parents • Comprehensive 401K program • Open vacation policy and a fully remote work policy