Digital Marketing Manager

April 6

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Canvs AI logo

Canvs AI

Canvs AI is the easiest and most accurate Insights platform to understand open-ended text.

social media analysis • emotion measurement • language analytics • interpret emotions • data insights

11 - 50

Description

• Develop and execute integrated digital marketing campaigns aligned with Canvs AI's go-to-market strategy to drive qualified leads and opportunities • Manage and optimize the company's website for conversion, user experience, and SEO performance • Plan, execute, and optimize paid digital advertising campaigns across search, social, programmatic, and other channels • Leverage account-based marketing tactics to target and nurture high-value accounts through digital channels • Collaborate with the content team to create compelling assets and map them to the buyer's journey • Analyze campaign performance and digital metrics to continuously improve ROI and conversion rates • Stay up-to-date on digital marketing trends, tools, and best practices to enhance strategies • Partner closely with sales and marketing teams to align efforts and enable effective lead nurturing

Requirements

• 5+ years of experience in digital marketing, preferably in the SaaS or technology industry • Deep expertise in SEO, SEM, paid social, conversion optimization, and marketing automation tools like HubSpot • Strong proficiency with website platforms like WordPress (Elementor experience a plus) • Proven track record of driving successful digital marketing campaigns that generate qualified pipeline • Excellent analytical abilities to measure performance, derive insights, and optimize campaigns • Solid understanding of sales funnels, lead scoring, and account-based marketing strategies • Exceptional written and verbal communication skills • Self-motivated with a drive for continuous learning and improvement • Ability to collaborate cross-functionally and work in a fast-paced environment

Benefits

• Salary Range: $75,000 - $90,000 • Tremendous opportunity for career growth • Strong culture and commitment to values • Flexibility via a fully distributed company (Work From Anywhere!) • Generous health benefits • Unlimited paid vacation • Summer Fridays • Monthly (at a minimum) virtual team-building events

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