Sr. B2B Demand Generation Manager

April 11

Iron Horse

WebsiteLinkedInAll Job Openings

Transforming the way businesses engage with their customers.

Marketing Automation • Global Demand Center • Marketing Operations • Event Lead Management • Product Marketing

51 - 200

Description

• Interact with customers to define B2B demand gen programs • Lead market landscape analysis • Develop personas and prospect/account engagement paths • Work with teams to understand audience and target accounts • Participate in projects from concept to delivery • Develop omnichannel paid media demand gen plan and strategy • Work on multiple projects with deadlines and deliverables • Evaluate campaign performance and develop presentations analyzing digital performance and sharing insights • Make campaign optimization recommendations • Present customer presentations

Requirements

• 3+ years of growth marketing and demand gen experience • 2+ years of integrated ABM marketing program experience • Experience running B2B social lead gen campaigns, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, communities • Prior experience using ABM platforms like Demandbase and 6Sense • Experience creating and delivering customer presentations • Proficient in project management and collaboration tools • Experience with analytics tools • Familiar with Marketing Automation platforms • Passionate and eye for good user experience design • Excellent oral and written communication skills • Ability to travel on occasion • Bachelor's Degree in liberal arts, computer science, statistics, math, or equivalent

Benefits

• Work with Enterprise customers • Create integrated campaigns • Drive engagement & conversion • Develop omnichannel digital marketing strategy • Implement social media, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, ABM, and more