Senior Manager, Demand Generation

April 25

Apply Now

Get a free AI resume review

Muck Rack

WebsiteLinkedInAll Job Openings

Helping organizations find the right journalists to pitch, report on media coverage and prove the value of their work.

Public Relations • Media Relations • Journalism • Computer Software • PR Software

201 - 500

💰 $180M Series A on 2022-09

Description

• Meet or exceed demand generation goals by creating campaigns according to the persona, company size and journey stage of our buyers • Leverage multiple channels and program tactics, including, but not limited to, paid media, advertising, webinars, events, ABM tactics and email • Beginning with one direct report, grow the demand generation team based on business direction and develop the capabilities and experiences of the team • Track, measure, and report campaign performance against agreed-upon metrics, including MQL, SQL, cost per lead, etc. • Work in alignment with product marketing, content and operations to customize and optimize programs and manage the feedback loop to improve program effectiveness • Collaborate with sales including leadership, AEs and SDRs to ensure close alignment and understand lead quality • Use marketing automation (Marketo), salesforce automation (Salesforce.com), and various demand generation tools to build, monitor and measure program effectiveness • Coordinate with external vendors where necessary to reach our target personas, including media buyers, publications, and webinar/event producers • Stay current on industry marketing opportunities and tools in order to recommend and execute new programs

Requirements

• 6+ years of experience, ideally in high-growth enterprise technology • 2+ years of people management experience • Experience creating and optimizing demand generation programs across a variety of channels • Talent for data driven decision-making • Comfort in using business tools including Salesforce and Marketo • Ability to measure, analyze, understand and present data on program effectiveness • Demonstrated positive working relationships with multiple internal teams, management and colleagues • Creative, outside-the-box thinker who finds new ways to generate interest and excitement among target prospects • Excellent written and verbal communication skills • Comfort in a rapidly scaling organization where flexibility and initiative are valued

Benefits

• Remote Work, Forever. • Transparent Compensation. • Health & Wellness*. • PTO and Family Benefits. • Personal & Professional Development. • Culture of Inclusion. • Customer-First.