Senior Director, Marketing Insights & Analytics

April 24

Nutrafol

WebsiteLinkedInAll Job Openings

Hair wellness from within.

Health • Wellness • Natural • Science • hair

51 - 200

💰 $35M Series B on 2019-04

Description

• Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals • Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value • Own and develop a robust revenue forecasting model that supports leadership in understanding how we are performing within a current month and where we are estimated to land for the year, based on historical trends and forward-looking assumptions • Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of Nutrafol's digital business and customers • Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth • Identify and understand the behavior of buyer segments/cohorts • Work in collaboration with team leads of Growth Marketing, Product Marketing, Brand Marketing, Retention Marketing, and Digital Product in order to realize the company's strategic vision • Manage a team who is responsible for mining Nutrafol.com traffic, engagement, and sales data to drive actionable insights on a product, category and general business level • Partner with the Business Intelligence team to deliver meaningful customer insights through development of automated and ad-hoc reports • Partner with Data Engineering to bring various models / tools / data science practices to life in an automated fashion via the data warehouse

Requirements

• Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline • 10-12 years of hands-on experience in digital marketing analytics within the eCommerce space • 5+ years of experience managing team members • Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance • Experience with predictive analytics and digital experience personalization • Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools • Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities • Experience in building reports and visualizations using Tableau • Expert knowledge of digital analytics, including systems like Google Analytics and Mixpanel • Detail oriented with a high degree of accuracy • Demonstrated sense of urgency and accountability to deliver strong results • Extremely proficient in Excel • Strong working knowledge of the full Microsoft Office suite (MS Word, PowerPoint, etc.) and Google Suite

Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with 50% match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance and benefit programs