Field Marketing Manager

May 8

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Regrow Ag

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Unlocking the profit potential of resilient agriculture.

agriculture • agtech • carbon farming • sustainability • precision ag

51 - 200

Description

• Develop and execute global events marketing plans and campaigns to support lead generation, sales acceleration, and brand building objectives • Collaborate with the sales team to understand regional market dynamics, customer needs, and competitive landscape, and tailor events strategies accordingly • Develop and manage a calendar of virtual events, drive implementation, including event themes, speaker sourcing, speaker briefing and preparation, and pre- and post-event promotion • Own and coordinate logistics for 30+ year-round events, from intimate dinners to the industry’s largest trade shows, including spaces, design elements, and communication • Develop and/or source all appropriate event materials, including brochures, talking points, presentations and videos for booth and booth managers • Plan and develop all event promotion, including pre- and post-event communications • Enable event speakers, including Regrow executives and customers, with event briefings, talking points, and logistic information • Coordinate with internal and external stakeholders to ensure seamless execution of field marketing initiatives, including logistics, budget management, and post-event follow-up • Track and analyze the performance of regional marketing programs and campaigns, providing regular reports and insights to optimize ROI and drive continuous improvement • Stay informed about industry trends, market developments, and customer insights to inform regional marketing strategies and tactics

Requirements

• Proven experience in field marketing, event management, or a related role, preferably in the agriculture or technology industry • Excellent project management skills with the ability to manage multiple initiatives simultaneously and deliver results on time and within budget • Creative thinker with a strategic mindset and the ability to develop innovative marketing programs that resonate with target audiences • Strong communication and interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams and external partners • Analytical skills with the ability to track and measure the effectiveness of marketing programs and campaigns • Willingness to travel frequently as needed

Benefits

• Competitive salary and benefits package • Opportunity to work with a passionate team driving innovation in agriculture • Flexible work arrangements • Professional development opportunities