Sr. Marketing Manager, Lifecycle Operations & Programming

March 12

Rover.com

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Connecting dog and cat parents with loving pet sitters and dog walkers in their neighborhoods.

Dog sitters • Dog boarding • Dogs • Dog walking • e-commerce

201 - 500

Description

• Build strategic roadmaps, operational efficiency plans, project plans, technical specs and work with other teams to ensure that Lifecycle programs can be effectively executed • Introduce new lifecycle tech features and address any gaps brought up by third-party and internal audits • Be the program manager for system migration needs and system contracts by working with 3rd party vendors, Lifecycle, Procurement and Product teams • Enforce Lifecycle SLAs and partner with product and operations teams to effectively go-to-market • Manage and coach a team of programmers and operation specialists to develop and launch Lifecycle Marketing campaigns • Partner with the Lifecycle Strategy leads to forecast operations capacity based on requirements, content forecasts and campaign calendars • Manage the customer and prospect list health, monitor deliverability, troubleshoot issues and collaborate with partners to stay compliant across contracts, internal policies and international regulations • Collaborate with analytics teams on quarterly greenlight process and work with them to help automate reporting, build dashboards and deliver daily, weekly and monthly insights • Stay on top of new technologies, standard methodologies and competitive insights to provide recommendations on new technical solutions or system/tool integrations as they align with our goals • Define and improve conversion & efficiency rates across email, push, sms, in-app metrics by working with teams on system and operational best practices • Work with Marketing on cohesive processes for better team efficiency

Requirements

• 7+ years of Lifecycle and/or CRM experience with a concentration in operational management. Experience in creating operational roadmaps that engage and convert audiences • Track record of implementing successful scalability and efficiency plans that have helped increase business goals • Experience using a large ESP (Iterable preferred) • Customer focused and ability to create customer journey maps • Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward • Strategic competence and partnership skills are a must • Experience defining, tracking, and analyzing resource efficiency and marketing campaigns • Effective communication skills across the organization • Excellent at building and maintaining strong relationships • Strong attention to detail • Self-starter that thrives in a fast-paced environment • Keeping up to date on current lifecycle marketing trends and standard processes • College degree or equivalent experience

Benefits

• Competitive compensation • 401k • Flexible PTO • Competitive benefits package, including medical, dental, and vision insurance • Commuter benefits • Bring your dog to work (and unlimited puppy time) • Doggy benefits, including $1000 toward adopting your first dog • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly • Regular team activities performed in-person and virtually