Sr. Product Marketing Manager

October 27, 2023

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We believe communication belongs to everyone. We exist to democratize phone service.

Social Communication • Mobile Products • Software Development • Technology • Freemium Wireless Company

51 - 200

Description

• Be a champion for our customers • Influence product strategy and roadmap by partnering closely with Product, informed by customer insights • Responsible for audience definition and market sizing, consumer research, naming and validation for all new products being brought to market • Partner closely with cross-functional stakeholders (Growth, Product, UXR, Data Science, Lifecycle Marketing) to deliver go-to-market strategy based on deep consumer insights, research, and competitive analysis. • Get to know our customers first-hand. Generate consumer insights through primary research, market research and other methodologies and leverage insights to inform product and marketing strategy • Responsible for development of compelling product positioning & messaging that differentiates us in the market and resonates with our customers • Be the expert on our customers, uncovering insights that lead to breakthrough messaging and actionable product & marketing plans • Act as the point of contact for communicating GTM updates and reviews with cross functional leadership • Define success metrics for products, analyze product performance, synthesize customer feedback and advocate for improvements

Requirements

• You have a passion for leveraging data insights into creative campaigns and communications • Collaborator with 7+ years of product marketing or equivalent strategic marketing experience and BA/BS degree, or equivalent experience • Demonstrated experience and ability in driving product positioning development • Deep understanding of messaging strategies based on consumer segmentation • Someone who takes action and ownership with a proven ability to execute go-to-market plans from conception to launch/adoption • Has ability to motivate people to take action and always be working on behalf of our customer • A self-starter who loves to solve challenging problems • Someone with the ability to be strategic and roll up your sleeves and execute

Benefits

• Strong work life blend • Flexible work arrangements (wfh, remote, or access to one of our office spaces) • Employee Stock Options • Unlimited vacation • Competitive pay and benefits • Parental leave • Benefits for both physical and mental well being (wellness credit and L&D credit) • We travel a few times a year for various team events, company wide off-sites, and more