Senior Director, Product Marketing

September 20, 2023

Workato

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The Integration-led Automation Platform for powerful integrations and automations with remarkable ease-of-use.

Integration • Workflow Automation • Business Process Automation • App Integration • Cloud App Integration

501 - 1000

💰 $200M Series E on 2021-11

Description

• Lead strategic product marketing initiatives for iPaaS product line • Define product's messaging and competitive positioning • Conduct competitive analysis • Provide technical enablement and training materials for sales, presales, and partner teams • Develop go-to-market strategy • Stay abreast of industry trends • Drive thought leadership and educate stakeholders • Develop and execute go-to-market strategies • Manage multiple initiatives • Drive creative product marketing initiatives

Requirements

• Bachelor's degree in Marketing, Business, or related field • MBA is a plus • 8+ years of product marketing experience for iPaaS or automation platforms • Deep understanding of SaaS, cloud-native architecture, and low-code/no-code movement • Strong strategic thinking and analytical skills • Exceptional leadership and communication skills • Prior experience in technical enablement and training • Strong project management skills • Excellent written and verbal communication skills • Innovative mindset

Benefits

• Workato fosters a flexible, trust-oriented culture • Vibrant and dynamic work environment • Multitude of benefits inside and outside of work lives