Principal CRM Marketing Strategist (Remote)

March 5

The Athletic

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Here for every sports story that matters.

501 - 1000

Description

• The Athletic is seeking a Principal CRM Marketing Strategist to join our team and take our CRM initiatives to the next level. • Play a pivotal role in managing and enhancing CRM programs from strategy development to execution and analysis. • Lead various CRM initiatives to convert, engage, and retain subscribers as well as drive engagement and conversion from registered users. • Work cross-functionally with teams like editorial, design, engineering, analytics, and marketing to implement engagement initiatives catering to sports-loving users. • Lead experimentation to evaluate CRM initiatives and establish best practices.

Requirements

• 8+ years experience planning, executing, and analyzing marketing automation campaigns. • Strong understanding of user engagement strategies. • B2C experience highly preferable. • Familiarity with sports media landscape and subscription-based business models is a plus. • Bachelor’s degree or equivalent experience.

Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans. • Savings accounts for medical, wellness, and childcare expenses. • 401k retirement savings plan and employer match. • Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.