Head of Marketing

April 27

Noun Project

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Description

• Lead the creation and execution of marketing growth strategies with a keen focus on user acquisition and conversion. • Develop measurement strategy, forecasting, benchmarks, and dashboards to support and monitor marketing activities.  • Measure and report on the performance of growth initiatives against ROI and key performance metrics, adjusting strategies as needed to ensure optimal results. • Continuously evaluate and refine existing marketing channels such as email, social media, content, affiliate, partnerships; introduce new channels that accelerate growth. • Prioritize current and new marketing activities and allocate resources accordingly. • Lead any necessary market research, including competitor analysis, to develop and refine marketing strategy.

Requirements

• 10+ years of relevant experience in B2C SaaS marketing, including growth, performance, product, and lifecycle marketing. • Hands on experience and a proven track record of driving user acquisition and subscription revenue growth. • Experience overseeing paid search, paid social, affiliate marketing, influencer marketing, and other direct response channels. • Proficiency in managing multiple marketing channels and understanding the nuances and best practices for each. • Strong analytical skills and experience with data analysis tools and metrics to inform marketing strategies and decisions. • Experience in SEO content marketing, including with tools such as Searchlight, Brightedge, SEOClarity, Ahrefs, Semrush, Google Search Console, ScreamingFrog, Google Analytics, etc. • Exceptional leadership, mentoring, and communication skills.

Benefits

• Competitive salaries with annual cost-of-living adjustments • Generous PTO policy that includes 3-4 weeks PTO plus an additional 1 week in December • Comprehensive health insurance options including Medical, Dental, and Vision • Fully paid Maternity and Family leave • Home Office and Internet stipends • Tuition reimbursement, conferences, and learning opportunities • Company paid Short Term Disability and Life Insurance • Additional employee assistance programs • Two all-inclusive trips to Los Angeles annually for team hangouts • Quarterly stipend for Nounie hangouts • Supportive culture that focuses on a healthy work-life balance • Our team is 100% remote and geographically distributed • We’re small. We all share our ideas. We all collaborate.