Channel Marketing Manager

May 8

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Technology • Human • SaaS • Employee experience • Digital workplace

201 - 500

🔥 Funding within the last year

💰 Private Equity Round on 2023-06

Description

• Channel Marketing Strategy: Develop marketing strategies around channel including personas, segmentation and overall marketing strategies. • Partner Portal Management: Maintain and curate assets built specifically for partners. Monitor utilization and report on key metrics and performance. • Enablement Campaigns: Own key assets including newsletters and other informational assets to keep key channel segments informed and aware of new products and features. • Partner Enablement: Create and deliver impactful marketing collateral, sales tools, and training programs to enable partners to effectively promote and sell our products. • Campaign Planning and Execution: Collaborate with partners to develop joint marketing campaigns, including webinars, events, email campaigns, and co-branded content, to generate leads and drive pipeline growth. • Performance Monitoring and Optimization: Track and analyze channel marketing performance metrics, including pipeline, conversion rates, and partner satisfaction, and leverage insights to refine strategies and tactics. • Relationship Management: Cultivate strong relationships with key partners, including distributors, resellers, alliances and technology partners, to drive mutual success and foster a collaborative ecosystem. • Budget Management: Manage channel marketing budgets effectively, ensuring optimal allocation of resources to drive maximum ROI

Requirements

• Bachelor's degree • 3+ years of proven track record of success in channel marketing roles within the SaaS or IT industry • Strong understanding of channel dynamics and partner ecosystem management • Exceptional communication, presentation, and interpersonal skills • Ability to collaborate effectively with cross-functional teams and external partners • Strategic thinker with a data-driven approach to decision-making • Proficiency in marketing automation platforms, CRM systems, PRM systems, Nearbound platforms, referral software, and analytics tools • Creative problem solver with a passion for innovation and continuous improvement • Bonus points: experience with affiliate partnerships

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service