Digital Marketing Manager

April 18

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ZayZoon

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The financial empowerment platform for SMBs.

Payroll • Employee Wellness • Financial Wellness • Financial Planning • Financial Literacy

51 - 200

💰 $13M Debt Financing on 2022-08

Description

• Develop and implement digital marketing strategies aligned with business objectives, leveraging a deep understanding of our target audience, market trends, and industry best practices. • Oversee the creation, optimization, and maintenance of digital assets, including web properties, landing pages, PPC and social media ads, ensuring alignment with brand guidelines and stakeholder requirements. • Create responsive, customer-centric digital experiences across all touchpoints, optimizing user experience (UX) and customer experience (CX) to drive engagement, conversion, and retention. • Lead SEO efforts, including technical SEO optimizations, keyword research, content optimization, and link building strategies, to improve organic visibility and drive qualified traffic. • Utilize data-driven insights to inform decision-making and optimize digital marketing campaigns, leveraging tools such as Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc. • Develop and manage PPC and social media advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic and conversions. • Monitor key performance indicators (KPIs), track campaign performance, and prepare regular reports to assess the effectiveness of digital marketing initiatives and identify areas for improvement. • Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.

Requirements

• Has extensive experience in digital marketing, with a focus on building and optimizing digital assets, PPC and social media advertising, SEO, and data analysis. • Demonstrates a deep understanding of various digital marketing platforms and tools, including Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc. • Possesses strong project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously. • Shows a proactive and strategic approach to digital marketing, with a focus on driving measurable results and continuous improvement. • Exhibits excellent analytical skills, with the ability to interpret data and insights to inform decision-making and optimization strategies.

Benefits

• Develop and implement digital marketing strategies aligned with business objectives, leveraging a deep understanding of our target audience, market trends, and industry best practices. • Oversee the creation, optimization, and maintenance of digital assets, including web properties, landing pages, PPC and social media ads, ensuring alignment with brand guidelines and stakeholder requirements. • Create responsive, customer-centric digital experiences across all touchpoints, optimizing user experience (UX) and customer experience (CX) to drive engagement, conversion, and retention. • Lead SEO efforts, including technical SEO optimizations, keyword research, content optimization, and link building strategies, to improve organic visibility and drive qualified traffic. • Utilize data-driven insights to inform decision-making and optimize digital marketing campaigns, leveraging tools such as Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc. • Develop and manage PPC and social media advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic and conversions. • Monitor key performance indicators (KPIs), track campaign performance, and prepare regular reports to assess the effectiveness of digital marketing initiatives and identify areas for improvement. • Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.