Senior Paid Media Manager

April 25

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Workshop Digital

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Handcrafted digital marketing. Driven by your business needs.

11 - 50

Description

• Develop, execute, manage, and report on paid media strategies • Build and maintain strong client relationships • Strategically build, manage, and optimize client paid digital marketing accounts • Actively manage and seek ways to improve account performance • Generate new quarterly content • Enhance client relationships through understanding strategic objectives • Create and implement landing page optimization tests • Troubleshoot client issues independently • Lead junior analysts on joint accounts • Help create and execute educational initiatives for the paid media team • Provide support for client services deliverables • Stay updated on industry trends and advancements

Requirements

• 4+ years experience in paid media campaign management • 4+ years of experience with Google Analytics or other comparable web analytics platforms • Experience managing large budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, video, etc. • Knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads • Google Analytics and Google Tag Manager experience is preferred • Experience with programmatic platforms and media buys is a bonus! • Expertise in performance paid media principles • Proven success in optimizing paid media campaigns • Advanced level skills in MS Office Suite and Google Suite • Excellent research and analytical skills • Ability to multitask and thrive in a fast-paced environment • Advanced and courteous written, verbal, and visual communication skills • Excellent time management and the ability to meet deadlines under pressure • Extremely data- and detail-oriented • Demonstrated ability with managing a full client workload consisting of high-complexity clients

Benefits

• Competitive salaries • Hybrid or fully remote work options (with two in-person team events in January and July) • 3 months fully paid Parental Leave • 8 hours of paid volunteer time per quarter • Profit sharing • 401k with 3% non-elective contributions • A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance) • Life insurance, short-term and long-term disability, and parental leave • A 4-Day Work Week trial period with additional personal vacation time, sick days, and holidays