Director of Marketing

March 5

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Clarity

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The financial aid platform purpose built to help schools attract, enroll and retain today’s families.

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Description

• Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with Clarity's overall business objectives and drives sales growth. • Growth Scaling: Develop and implement a staffing and operational strategy that supports Clarity's rapid expansion. Ensure the adoption of best practices and efficient processes. • Team Management: Lead, mentor, and strategically grow the marketing team. Make informed decisions on staffing, resource allocation, and team structuring to optimize performance and meet scaling demands. • Brand Development: Oversee the development and management of Clarity's brand, ensuring consistency and impact across all marketing channels and materials. Ensure that the company voice aligns with our target personas. • Campaign Development: Lead the planning, execution, and analysis of marketing campaigns, ensuring they effectively communicate Clarity's value proposition and drive customer engagement. • New Product Launch: Lead the strategic planning and execution of new product launches, ensuring seamless coordination between marketing, sales, product development, and other key departments. • Data-Driven Decision Making: Utilize market research, customer insights, and data analytics to inform strategies, with a focus on understanding the unique dynamics of the non-profit education market. • Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure a cohesive approach to market penetration and customer satisfaction. • Innovative Marketing Techniques: Drive innovation in marketing techniques, exploring and implementing creative strategies that align with technological advancements and Clarity's position as a technology innovator.

Requirements

• A minimum of 7 years of experience in software marketing, with at least 3 years in a leadership role, preferably in the SaaS technology market. • Experience selling in the school market is a plus. • Proven success in developing and executing marketing strategies that have driven growth and brand recognition. • Strong leadership skills with experience managing diverse marketing teams. • Excellent analytical skills with a data-driven mindset. • Proficient in digital marketing, content marketing, and brand management. • Exceptional communication and interpersonal skills.

Benefits

• Company-sponsored health, medical, and dental insurance. • Growing company with lots of opportunities to grow with us - we went from 0 to 35 employees in the last 24 months and anticipate more growth. • Fully remote team and work environment. • Generous PTO and federal holidays off. • Company-sponsored get-togethers and off-sites. • Stock -- every team member has some level of ownership in Clarity