Head of Lifecycle Marketing

March 6

Swan Bitcoin

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On a mission to inspire and educate 10 million new Bitcoiners. Services for HNWI, companies and financial advisors.

Bitcoin

11 - 50

💰 Series A on 2022-05

Description

• Responsible for broad awareness efforts, new client acquisition, and new product cross-sell • Develop and execute demand generation and Go-To-Market plans • Utilize customer feedback, interviews, and data to measure effectiveness of marketing campaigns • Collaborate cross-functionally with multiple teams • Provide leadership for lifecycle marketing team • Drive cross-team Awareness + Pirate metrics • Strategic thinker with a data-driven mindset

Requirements

• 7+ years of marketing leadership experience in hyper-growth startups • Hands-on experience with various marketing strategies • Proven track record of leading go-to-market strategies, preferably in fintech • Demonstrated ability to scale client acquisition and revenue growth • Deep understanding and passion for Bitcoin • Excellent communication, presentation, and interpersonal skills • Comfortable contributing to projects outside the ordinary scope of your role

Benefits

• Fully distributed team across the world • Slack and Huddles for communication • Leadership encouraged • Hiring people who care about and use the product • Solutions that encourage Bitcoin principles • Active involvement in the Bitcoin community